What do your customers notice first—and remember most—when visiting your business? If their memories of it are heavily tied to pleasing scents, they’re likely to keep those positive associations in mind longer. And that directly affects how they perceive your company, products and services.

Think about how you react when entering a restaurant where the cooking or cleaning smells are unpleasant. Do you really want to eat there? Think about your feelings upon stepping into a home or hotel with unpleasant aromas emanating from the kitchen or bathroom. Do you really want to stay there?

Now think about walking into a store where the ambient scent is fresh, uplifting, invigorating. Do you feel motivated to buy? Do you want to bring those happy fragrances and products home with you? Chances are, you do!